Offers
Tailored Deals for Maximum Impact!
The Basic Offers Module lets you enable discounts, cashbacks, and promotional offers directly on your checkout flow using Juspay’s Offers Engine.
Basic Offer Module enables merchants to:
1. Addressing High Cart Abandonment
In India, high cart abandonment often stems from customers hesitating over product costs. Offering flexible payment options, such as EMI plans and discounts at checkout, is an effective way to drive conversions. By providing coupons, instant discounts, and cashback, businesses can encourage potential customers to complete their purchases effortlessly.
2. Boost your conversions
Juspay Offers Engine simplifies the creation and management of tailored promotions, empowering businesses with tools like discounts, cashback, and no-cost EMI options. Its advanced features include:
Comprehensive Offer Constructs: Eligibility checks based on time constraints, order value, payment instruments, and platform-based promotions.
Velocity Monitoring: Prevent misuse through customer and card-level velocity checks
Analytics and Reporting: Gain actionable insights with robust analytics and customized reporting.
Enhanced User Experience: Create a personalized checkout experience with custom payment page UI.
Feature Details
Payment Methods Supported: All Payment Methods
PA/PG Supported: All PGs
Platforms Supported: Android, iOS, Web & mWeb
Supported Juspay Integrations :
Juspay HyperCheckout (Payment Page)
Juspay Express Checkout SDK (EC Headless SDK)
Juspay Express Checkout API
Juspay PayV3 (iFrame integration on Web)
UX Configurable: Yes
Merchants Live with Offers Flow: OnePlus, Xiaomi, Meesho, Zepto
Key Benefits of the Offers Module
Increase Conversion Rates: Reduce transaction page drop-offs by dynamically displaying discounts before payment, giving customers a clear incentive to complete the purchase.
Streamline the Checkout Flow: Minimize user friction by calculating and displaying the final, discounted price upfront. This avoids surprises and makes the checkout experience faster and clearer.
Enable Targeted Offer Strategy: Drive engagement with targeted payment method offers, encouraging preferred payment usage.
Flexible Offer Customization: Easily tailor incentives to match your business goals. Choose from a variety of mechanisms, including flat/percentage discounts, customizable EMI options, and instant cashback.
Customer Journey
The Offers Engine processes and applies promotions during checkout in two primary ways:
Auto-Apply Offers
When the user selects a payment method, the system automatically determines and applies the best eligible offer.
The user reviews the revised amount with applied benefits and completes the transaction seamlessly.
Coupon-Based Offers
The Offers Engine may apply hidden coupons directly from merchant configurations, or
Display non-hidden (visible) coupons to the user during checkout.
Users can select their preferred coupon, after which the eligible discount or cashback is applied to the order.
This flow ensures that users always receive the most relevant benefits while maintaining a smooth checkout experience.
Juspay Advantage:
Personalized Offers: Revolutionize sales with personalized offers that reduce cart abandonment and delight customers.
Seamless Integration: Hassle-free integration with no dependency on upstream gateways.
Dedicated Support: Dedicated support team ensures smooth feature development and deployment.
Regulatory Compliance: Juspay ensures full compliance with all regulatory requirements, keeping businesses worry-free.
Optimized Success Rates: Enhanced success rates through optimized processing and robust infrastructure.
Actionable Insights: Automated reporting and analytics provide actionable insights to optimize performance.
Intuitive Dashboard: User-friendly dashboard for creating, updating, and managing offer configurations with ease.
Batch Offer Management: Batch offers module simplifies configuring multiple offers, saving time and effort.

