OFFER ENGINE

Product Based Offers

Merchants can leverage the Product Based Offers feature to create targeted promotions based on specific products, enhancing their ability to attract and retain customers.

This documentation outlines the process of configuring and utilizing Product Based Offers in different application modes: ORDER, LINE ITEM, and PRODUCT.

Key Features

  1. Application Modes:

    • ORDER: Applies the offer to the entire order if the uploaded SKUs are present in the basket.

    • LINE ITEM and PRODUCT: Applies the offer only to the applicable products or line items if the uploaded SKUs are present in the basket.

  2. Bulk Configuration:

    • Merchants can use the Batch Offers feature for bulk creation of Product Based Offers by setting relevant parameters in the Offer CSV.

  3. Eligibility Criteria:

    • Merchants can set conditions such as minimum and maximum quantity or unit price for SKUs to be eligible for the offer.

  4. Whitelist/Blacklist Configuration:

    • SKUs can be configured in a whitelist, allowing merchants to define which products are eligible for the offer.

  5. Velocity Checks:

    • Implement velocity checks to control the frequency of offer application at both the cart and customer levels.

      • Product Level Counters: Set counters to limit how many products can avail an offer within a single transaction.

      • Customer Level Counters: Configure counters to restrict the total number of times an offer can be applied to specific products for an individual customer.

Configure Product Based Offers

How to Configure Product Based Offers

Application Mode: ORDER

  1. Upload SKUs:

    • Merchants upload a list of SKUs along with minimum and maximum unit quantities and amounts for offer eligibility.

  2. Offer Application:

    • If any of the specified SKUs are present in the cart and meet the configured criteria, the offer is applied to the entire order.

  3. Batch Offers:

    • For batch offers, set Is SKU Offer[OPTIONAL] = TRUE, SKU Application Mode[OPTIONAL] = ORDER, and SKU Filter Mode[OPTIONAL] = WHITELIST in the Offer CSV.

Application Mode: LINE ITEM and PRODUCT

  1. Eligibility and Applicability Check:

    • Merchants can upload two separate lists—one for eligibility and another for applicability—checking if SKUs meet the offer criteria and defining on which products the offer should be applied.

  2. Single File Upload:

    • Eligibility and applicability details are specified in the same CSV file.

  3. Multi-File Upload:

    • Eligibility and applicability details are specified in two different CSV files.

  4. Batch Offers:

    • For batch offers, set Is SKU Offer[OPTIONAL] = TRUE, SKU Application Mode[OPTIONAL] = LINE_ITEM/PRODUCT, and SKU Filter Mode[OPTIONAL] = WHITELIST in the Offer CSV.

Eligibility and Applicability Cases

  1. Case 1:

    Image 1

    • Both products (id1 and id2) must be present and meet eligibility conditions for the offer to be eligible.

  2. Case 2:

    Image 1

    • If either product is present and meets eligibility criteria, the offer applies to both products.

  3. Case 3:

    Image 1

    • id2 must be present and meet eligibility criteria for the offer to be applicable to id1 or id3.

Last updated 2 years ago