--- page_source: https://docs.juspay.io/offers/docs/basic-offers-module/description page_title: Description --- # Offers Juspay Offers Module will help the merchant with flexible configuration and management, enhance payment journey for the users with customized UI and various benefits. ## **Offer Benefit types** Users will get benefit of offers on the below ways, * **Cashbacks:** This is a standard benefit where there is a refund of a small percentage of the transaction value to a customer. * **Instant Discounts:** Users receive discounts on the total cart value, with Juspay adjusting the transaction amount before forwarding it to the payment gateways (PGs). ## Different format of Offer Promotions: ### 1. Coupon based Customers can choose from a predefined list of coupon-based offers enabled by you. This fixed list is visible to all users. * **Hidden Coupon Functionality:** Customers can manually enter or paste the coupon code you have shared just with targeted users via in-app notifications, SMS or email. * **Multi coupon code:** Create multiple unique coupons against one offer for offer application across their partners. This option is available in cases when the offer is created as a hidden coupon. [Video](https://dth95m2xtyv8v.cloudfront.net/tesseract/assets/offers/Coupon%20based%20offer.mp4) ### 2. Non-coupon based These offers are automatically applied during checkout with no intervention from the customer. * **Offer Display** Eligible offers appear below the respective payment instruments on the Juspay Payment Page. If the Coupons/Offers screen is enabled, users can also view a list of auto-applied offers available to them. The same list is shown on the Add Card screen for added visibility. * **Offer Application:** When a user selects a payment instrument linked to an offer: * The discounted amount is displayed on the Payment Page. * For instant discount offers, the description text updates to confirm that the offer has been applied. During the transaction, the offer is automatically validated and applied. The user pays the updated (discounted) amount. * **Offer Validation Failure** If offer validation fails, a retry popup is displayed. The popup provides the user with two options: * Remove the offer and proceed with the transaction. * Return to the payment screen to choose a different payment method. [Video](https://dth95m2xtyv8v.cloudfront.net/tesseract/assets/offers/Non%20coupon%20based%20offers-ATAFr-t7J7n.mp4) ### 3. Payment locking via Offers Merchants can enable **offers on the Pre-Payment (Order Summary) page** using two approaches: 1. **Merchant Discount** 2. **Pre-Applied Coupons** Both approaches ensure that the offer applied before payment is **locked** during the payment flow on Juspay’s Payment Page, maintaining a consistent offer experience for users. #### **3.1. Merchant Discount** In this approach, the **merchant handles all benefit calculations** on the Pre-Payment page, while **Juspay handles payment locking** on the Payment page. #### **Configuration Steps** 1. **Configure Offer on Juspay Dashboard** * Create the same offer (with the same offer code) on the **Juspay Offers Dashboard** . * Set: * **Coupon-based Offer** = Yes * **Offer Benefits** = Payment Locking via Offer * Select the **payment instruments** for which the offer should apply. 2. **Include Offer Code in Order Payload** * Pass the offer code in the order_details payload when creating the order. #### **Payment Page Behavior** * The Juspay Payment Page displays a **“Coupon Applied”** banner. * **Payment Locking** occurs automatically based on the configured offer details. * Users **cannot remove or change** the offer from the payment page. To modify or remove it, they must return to the Pre-Payment page. #### **Offer Validation** * During the transaction, the offer_id is included in the /txns call and validated on Juspay’s backend. * If the offer validation **fails** , a **Retry Popup** appears: * The popup allows users to retry the payment on the same page with the applied offer. * A corresponding **event notification** is also sent to the merchant when the retry popup is triggered. #### **3.2. Pre-Applied Coupons** In this approach, the merchant **uses the Juspay listOffers API** on the Pre-Payment page to show applicable offers to the user. #### **Flow Overview** 1. The user views and applies an offer on the Pre-Payment page. 2. The **discounted amount** is displayed there, but the merchant still sends the **original order amount** and applied **offer details** in the order_details payload to Juspay. 3. On the Juspay Payment Page: * The **Coupon Applied** banner is displayed. * **Benefit Calculation** and **Payment Locking** occur automatically based on the dashboard configuration. 4. Users **cannot remove** the offer on the payment page — they must go back to the Pre-Payment page to modify or change it. #### **Offer Validation** * The offer_id is passed in the /txns call for backend validation. * If validation fails: * The **Retry Popup** is displayed with an option to retry payment using the same offer. A **retry event** is also triggered and sent to the merchant. ![Image](https://dth95m2xtyv8v.cloudfront.net/tesseract/assets/offer-engine/6-3C8L2.gif) *Payment Locking on Payment page* ## Flexible Offer Configurations The **Juspay Offers Dashboard** allows merchants to create, view, update, and manage offers efficiently. Juspay’s flexible configuration options support a wide range of **business needs** , from personalized user campaigns to time-sensitive promotions. For example: * To reward **specific customers** , select **Customer-Based Offer** and upload a user list via customer ID or phone number. * To promote **bank tie-ups** , choose **Payment Method-Based Offer** and specify the eligible bank or card network or card Bins. Detailed description and configuration steps can be referred [here](https://docs.juspay.in/offers/docs/feature-guide/udf-based-offers) * For business specific requirement, White list UDFs on the dashboard. Detailed description and configuration steps can be referred [here](https://docs.juspay.in/offers/docs/feature-guide/udf-based-offers) ### **Watch Out** > **Note** > * Batch offers can be created up to 100 offers using a .csv file. > * For cashbacks, the effective offer amount will not be reduced. Merchant has to settle the cashback with the bank/gateway. ## Analytics and Reporting We have a separate dashboard for Offer Analytics. Here merchants can monitor the success rate,performance and take decisions on future campaigns.